This topic is related to business, fundamentally buying and selling. The total expense that you incur on an item before selling is the actual cost of that item. The price at which you sell the same item is your revenue. The difference of (price – cost) is the profitor the income you get out of the sale. If, for any reason, the difference is negative, then it is no more a profit but a loss. Let us continue our discussions with only the situations of profit.
The profit definitely has a bearing on the decision of fixing your price. If the market situation is favorable you can fix the price at your discretion as long as it is more than the cost you have incurred plus the income you desire to have. But in the competitive world the situation is not so.
So you have to very prudently decide the amount to be added by which you are neither priced out nor suffer a loss. The amount such added is called as markup. So basically it is also refers to the profit but decided purely on the cost and not on the favorable market conditions. Hence, mark up is the minimal profit in business.
Now let us go to the mathematical part like markup percentage, calculating mark up or mark up calculation. Suppose ‘x’ is the cost of purchase of an item plus the other incidental expenses you incurred. Let ‘y’ be the minimum amount that you feel the transaction is worth.
All said and done that is the amount of income for your survival which cannot be considered as a part of the actual cost. So the percentage of markup is [(y/x)*100]%. Generally a merchant uses this percentage as a key for similar items and for a brief period.
Now let us do an actual mark-up pricing example. Suppose you buy an item for $95 and incurred $5 subsequently to cover up all the incidentals and overheads. so the actual cost of the item is $100. Your experience prompts you that only with 20% mark-up on each sale you can sustain in business. So the sale you could decide is $120. But the merchant will not immediately decide on this.
If he senses that the particular item is in great demand or others are selling at higher price, he will sell only at the market price and hence in such case the actual markup is much higher than he envisaged. On the other hand, even with the minimal adding of 20% if he is priced out in the market he will decide to stop selling that particular item.